Pizza lovers in Alexandria are about to get a fresh take on the fast-casual phenomenon that is sweeping across the country. Firenza, a Virginia-based chain of pizza restaurants touting “Pizza Like Never Before” has opened in the Festival at Manchester Lakes Shopping Center at 7001 Manchester Blvd. in the Fairfax County area of Alexandria, Virgnia.
The 2,100-square-foot location, which seats 60, marks the second venture in what company officials hope to grow into a thriving franchise. The first Firenza location opened in March in the city of Fairfax.
“We couldn’t be more excited about bringing Firenza to Alexandria,” said Firenza co-founder and President Dave Baer. “Come in today by yourself, or bring along your family and friends. We have something for everyone to enjoy, and we look forward to making your next dining experience one like never before.”
As one of the nation’s newest concepts in the burgeoning fast-casual pizza segment, Firenza offers hand crafted, made-to-order pizzas with unlimited toppings, per customer’s choice, for one low price.
In Chipotle-esque fashion, customers can pick and choose from nearly 40 toppings – six signature sauces, seven cheeses, nine meats and 17 veggies – and watch their customized pies assembled right in front of them. For those customers who don’t want to create their pizzas from scratch, Firenza also offers eight, chef-inspired signature pizzas. Once the 10-inch pizzas are assembled, they’re baked in an open flame stone-hearth oven and guaranteed to be done within five minutes.
While convenience and price are important selling points, the priority for Baer is phenomenal pizza. “Unlike most other fast casual pizza chains where the crusts are premade and machine-pressed, our pizza dough is made in house daily and hand-stretched to order right in front of the customers,” he said.
Once the pizza dough is stretched, customers can customize their pizzas with unlimited toppings for one low price. The cost of a simple pizza with cheese and one topping is $6.99. Pizzas with more than one topping are $7.99.
Other menu items include oven baked wings, meatballs and custom salads. Beverages include beer and wine, Mexican Coca-Cola, and Coke freestyle fountain drinks.
“We’ve changed the way families enjoy pizza. Always fresh and always convenient, we are the fastest pizza maker in Virginia,” said Baer.
In an effort to give back to the community, guests who make a $2 donation in-store to the Fairfax Volunteer Fire Department between November 9 to November 15 will get a free create-your-own 10” pizza.
Restaurant hours are Sundays through Thursdays from 11:00 AM to 10:00 PM, Fridays and Saturdays from 11:00 AM – 11:00 PM.
For more information on Firenza Pizza, visit this link.